Forgive Me For Asking?

I’m loathe to ask, but I guess I should. What on earth is the Female Face of the British Grand Prix all about?
Silverstone issued an odd press release a couple of days back, stating that:
As the build up to Britain’s most exhilarating summer sporting event stepped up a gear, Silverstone today presented Gemma Atkinson as the Female Face of the 2007 Formula 1 Santander British Grand Prix.
And then went on to explain very little.
Has the race always had a female face, is it some kind of tradition? And what does having one achieve exactly? I feel I’m missing something here. Wouldn’t it be easier to say:
Bernie doesn’t love us anymore, but if loads of people turn up, the government might take notice and we might stand a chance of still being here in a few years…look we have pretty girls!
I guess it’s lucky I’m not in marketing. But seeing as Spyker don’t feature on this site nearly enough, I thought, why not include a picture? It’s a nice orange, no really.





July 11th, 2007 at 9:06 pmSidepodcast - Your Weekly F1 Fix » How Did She Fare? said:
[...] It’s true, I was a bit cynical about the whole Female Face of the British Grand Prix, back in June. So, I thought I’d redress the balance by taking a look at how the girl fared during the GP weekend and seeing what value she brought to the event. [...]
June 20th, 2008 at 2:49 pmGemma Garrett: The Face Of The 2008 British Grand Prix » BlogF1 said:
[...] Prix. This face is usually attached to a body that generally fits in with the model stereotype. Last year TV star and model Gemma Atkinson took on the role and considered a variety of poses on a Spyker F1 car. For 2008, it is someone called Gemma Garrett [...]