Do You Want Fries With That?
I love seeing the daft sponsorship duties Formula One drivers are asked to perform when they’re not racing. Take a look at this great shot of Nico Rosberg purchasing a meal from McDonalds, whilst driving his F1 car!
Nope, he didn’t forget to stop at the end of the race and no he’s not thinking of following in Montoya’s footsteps. He’s just promoting some new fangled credit card thing, where you only have to touch your plastic next to a payment point in order to purchase your goods.
Apparently Formula 1 is being used to signify the speed at which you’ll soon be able to shop, now that you don’t have to stop and type in your pesky pin number. Makes sense right? Apparently McDonalds are one of the first merchants to sign up and if you live in the City of London you’ll be the first to experience it.
Personally I just love the vision of Rosberg driving through Billingsgate in a Formula 1 car. Fancy another picture? Ahh, go on then.
Yes, I know he can barely reach, and yes he is stretching so hard his eyes are tight shut, but shhh, you’re spoiling it for everyone!
August 30th, 2007 at 5:42 pmlou said:
lol! Thats so funny! He looks in pain! The way his shoulder is bent.
August 30th, 2007 at 6:44 pmzash said:
The worst is yet to come: eating what’s in the bag…
August 30th, 2007 at 7:54 pmChristine said:
Must be tough to eat fries with those gloves on.
Why did they make such a fuss about Chip & Pin if they’re just going to let you swipe a card yourself?
August 30th, 2007 at 7:56 pmme said:
erm apparently it’s only for transactions lower than £10.
so if someone steals your credit card…free fries!
August 30th, 2007 at 10:19 pmdoctorvee said:
That woman who is serving Rosberg should give him a break. She is barely leaning out of the window, just watching Rosberg like he is a baby reaching out of his buggy for something he’s not supposed to touch.
August 31st, 2007 at 12:17 amBackmarker22 said:
Love those pics–can’t imagine trying to navigate Charing Cross in an F1 car!
In the US we’ve been “treated” to AT&T ads hawking their super fast DSL –with mostly on track shots of F1 cars going fast. Same concept, F1 = speed, but even more simplistic.
We’ll never see those McDonalds ads here, unless it’s a NASCAR *shudder*
September 2nd, 2007 at 2:45 ambrendan stallard said:
“She is barely leaning out of the window”
Ahem: that’s because all the folks serving at those places are taught not to lean out of the window, because of the risk of robbery, attack, or falling.
I dare say someone in the video production team wanted it to happen, surely the driver did: but some lawyer would have said, Nyet.
It is cute, I’d love to drive something like an F1 car round Atlanta, oh boy would that drive the local cops mad. Its a 55 limit here.
I could get them to chase me, and then just take off over the downtown connector:)
brendan
September 2nd, 2007 at 2:53 amme said:
i’d pay good money to see that
September 2nd, 2007 at 2:59 pmDon Speekingleesh said:
I worked in a Maccers for years and we were never told not to lean out the window…
September 2nd, 2007 at 4:46 pmbrendan stallard said:
“I worked in a Maccers for years and we were never told not to lean out the window…”
Don,
I expect I’ll get told off, as this is kinda off topic, but…just wondering, was that in the UK or stateside?
I don’t use ‘em unless in an emergency, ‘cos I don’t like the food: but a family member in Orlando owns five or six of ‘em and he tells me it is so: so what can I tell you? .
brendan
September 7th, 2007 at 12:16 amDon Speekingleesh said:
Ireland. I still eat the food, even after working there for so long!
February 8th, 2008 at 7:11 pmWilliams Odd Livery | Sidepodcast : Your Weekly F1 Podcast said:
[...] Williams F1 team continued to push the boundaries of acceptable marketing strategies this week, when they painted a passenger aircraft in their familiar racing [...]