Posts Tagged ‘Corporate’

I, You, He / She / It, We, You, They

I don’t know about anybody else, but I don’t find personal pronouns that difficult. If you’re talking about yourself you say I, if you’re talking to someone, it’s you. If you didn’t learn this from speaking out loud your whole life, then you’ll probably have learnt it practicing some verb tables.

Whilst the action at Valencia kept us all talking about what happened in the pit lane, I was more interested in what those in the pit lane were talking about.

I’ve found something slightly fascinating about the personal pronouns the drivers used over the weekend. For the longest time, we have had to listen to the corporate line from teams and drivers. Sharing in the joy and the pain in equal measures.

Now it seems things are changing, and as the competition hots up, all this “It’s not you, it’s me” business seems to be over. My first example is Raikkonen, who is still bemoaning his lack of pace going into a Grand Prix.

We need to get things sorted in qualifying…

Yes, you do, Kimi. Okay, perhaps this can be excused because it may just be a mechanical problem that means he hasn’t qualified on pole since France. I think perhaps he knows that it is something he needs to sort out himself though. The team certainly believe that Raikkonen has his own issues to sort out.

This is How the Teams Do It (Part 2)

Once again, we’re reviewing other people’s websites, this time looking closely at the teams to see how they fare. The first five can be found here, in Part 1 of the series, and this is Part 2, looking at the final five. I’ll be checking out how good they are from a fan’s point of view, whilst the geeky one will lift the hood on the technical bits.

Toyota

Toyota's Web site
There’s more detail here about the car than anywhere I’ve seen so far, Toyota don’t seem afraid to share things with the fans. There’s an incredibly deep interactive experience looking at the team’s setup for Grands Prix, the motorhome, etc. There doesn’t seem to be much in the way of connecting with their fans, but there are videos, images, wallpapers, and a nice set of features that will keep you reading for a short while.

Toyota’s site is stuffed to the rafters with content. With technical details, images, videos and an immersive factory tour, you’ll want make sure you have some free time before visiting this place.