Posts Tagged ‘Diamonds’

Have McLaren’s Marketing Department Lost Their Way?

Vodafone McLaren Mercedes logo

Prior to the Turkish Grand Prix the McLaren team managed to humiliate their number one driver by having him dangle from the rafters while a folkdance troupe performed below. Now say what you like about that particular fiasco, but at least it was original.

Unlike say, the idea of encrusting a racing drivers helmet with some expensive diamonds, just in time for the Monaco Grand Prix, which, for some reason has something of a familiar ring to it.