The Renault F1 Website
Several times last year, I felt like I was a one man marketing machine for Renault’s online F1 presence. Not a week went by it seemed without me extolling the virtues of the team’s blog, website or even their attempts to embrace Second Life.
This year on the other hand, there couldn’t be a more stark contrast in my opinions.
It all went wrong back in January when the team decided to split the ‘fan’ section from the ‘team’ section. Presumably this was to satisfy the sponsors and the groups legal team who were probably a bit uneasy about all those fans with their outspoken opinions.
Once the split had occurred though, things appeared to go from bad to worse.
Regarding the ‘fans’ section - after four months of waiting there still isn’t any form of news feed to track either blog updates or user comments, the picture submission section is rarely updated and despite many attempts of trying, the “submit an MP3 podcast” page has never yielded a successful response from ourselves or any other member of the public. It’s utterly, utterly useless.
