Maybe Winning is their Next Task
Honda recently announced that they have achieved ISO 14001 certification, something that the entire Honda brand is working towards. ISO’s have always been a bit of a mystery to me. I can see the hard work that goes into them, but I’ve never really understood the concept. I did some introductory work on ISOs for a small business, and from what I could tell it was all about putting systems in place, and not really about achieving anything. As long as you’ve got a flow chart, it doesn’t really matter what happens afterwards.
I may be completely wrong on this, but the official ISO 14001 site can’t even clarify. It says [emphasis mine]:
ISO 14001:2004 does not specify levels of environmental performance. If it specified levels of environmental performance, they would have to be specific to each business activity and this would require a specific EMS standard for each business. That is not the intention.
I can understand the logic, of course, but if you’re not setting specific targets, I don’t see how you can measure the environmental efforts of a company. What this says to me is that Honda have managed to make themselves an officially green team (although they did that with the shorts!) without actually having to meet any green targets.
