We Only Get Judged by What We Do
Sometimes I feel sorry for the Bridgestone Corporation. Ever since the FIA opened the tender process to be Formula 1’s single tyre supplier, their marketing department have been struggling to keep the black and round things at the forefront of our minds, and in most cases they’ve failed.
The manufacturer did manage to convince the powers that be to mandate two types of rubber be used per race. However that’s served only to confuse race fans and quash any action during the final third of a GP. They only get press coverage when something goes wrong and teams are constantly referring to one their products as the “less favourable” or “inferior” compound.
Keeping all this in mind, my charitable side could almost forgive them for coming up with this loony marketing pitch:
Bridgestone may have created the ugliest Formula 1 tyre of all time.
